PHARMA
WHERE WE FIT IN
Pharmaceutical manufacturers spend hundreds of millions of dollars to develop oncology drugs, but potentially launch them without a well-rounded understanding of the market in which they are to be used. While Pharma certainly understands the supply chain delivering pharmaceuticals from manufacturing facilities to the end-user patients, a full perspective on the influence chain is not always well understood.
Further, all oncology practices do not operate under the same decision-making model: small community practices consider treatment decisions very differently from hospital-based or large community practices. Pathways are a powerful influencer of treatment decisions but are not the only input an oncologist considers in developing an appropriate treatment plan. Kuntz Consulting can help fill in the gaps.
PHARMA SERVICES
Perspectives on Market Access
Informed by a broad and deep understanding of the entire oncology ecosystem, including pathways programs, Kuntz Consulting brings a practical, real-world perspective to market access and commercialization discussions to improve uptake by payers, employers, and key provider communities.
Practice Economics
Adapt market positioning to reflect the economics in various practice types, including hospital-based, large community practices and smaller community practices, especially with the lens of value-based programs.
Payer Strategy
Commercial and government payers are, of course, the primary source for reimbursement of cancer care. Understanding how they think about cancer care and attempt to manage it, especially in a value-based arrangement, can be mission critical for many initiatives. We can help you navigate this critical landscape to ensure reimbursement for your service and help your team further understand the value-based care arrangements.
Consultive Training & Education
Experience-based training that simplifies access to complex topics and deepens understanding to heighten internal team competencies.
Pathways Strategy & Insights
Develop strategies and approaches that reflect a deep understanding of pathways development, their deployment within practices, and the practical impact of a clinical pathways program.
Ecosystem View of Cancer Care
Bringing an understanding of the complex web of stakeholders and their relationships to the table, Kuntz Consulting augments your product plans to reflect relevant customer and stakeholder preferences, motivations, and influences that shape purchasing behavior.
Value-Based Care Strategy
Develop strategies that mirror how various value-based models will impact product uptake and the correlating use by various practice types. Kuntz Consulting helps inform commercialization plans to reflect the impact of value-based contracting.
OUTCOMES
Understanding how money and influence flow throughout the system allows pharmaceutical manufacturers to make better decisions and design more effective programs to ensure that their life-saving therapies reach the right patients. To have an effective and sustainable drug launch and subsequent market response, manufacturers need to have access to unbiased, independent perspectives on a complete ecosystem view of the oncology space; that’s where Kuntz Consulting partners with you to pave the way.